CreatoBlog

Miler-Coors announced today that it has purchased time and will run a 1-second ad during Super Bowl XLIII on February 1. Yes, that’s not a typo — the commercial for Miller High Life will be just one single second in length.

A supporting website is already live and informs visitors:

“Paying $3 million for a 30-second commercial makes about as much sense as putting sauerkraut on a donut. Actually, even that makes more sense. We’d rather have our message short and to the point, if it means delivering more honest beer at a tasty price.”

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Have you seen the Burger King “Whopper Virgins” campaign? In a nutshell, Burger King has traveled to the most remote corners of the globe to try their Whopper against McDonald’s Big Mac in a test of patrons who had never seen, smelled, held or otherwise known about ground beef or hamburgers.

It is very artfully shot, with none of the wild physical humor and sexual innuendo commonly seen in the “King” campaigns. (which I kind of dig…) (more…)