Jun
08
2009

GM Commercials

You catch these new General Motors commercials? Wow. They sure did answer this whole bankruptcy thing fast. Too fast? Uh huh. The tv spot I saw1  trumpets the best-selling truck ever, and its importance to “America’s Recovery”. America’s recovery? What the? Don’t lump America into this mess as if the problem is the same for both. Anyway…these GM commercials look like someone was forced to edit together whatever footage they had laying around, and based on the speed in which these commercials made it to air, I’d wager this is exactly what happened. I care more now since I’m a 70% owner of the company…

  1. General Motors TV Ad: Reinvent Live — Chapter 1 []
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Written by in: Advertising | Tags: ,

2 Comments »

  • Kevin Kevin says:

    Brad — I had the same reaction. Footage of the American flag waving, astronauts on the moon, fields of grain, hard working assembly line employees … almost makes you wonder if the agency has a “Generic Patriotic TV Spot” that they can pull off the shelf when a client needs a commercial fast.

    The thing with the first ad in the series that stood out for me was how it opened: The voiceover starts with, “Let’s be completely honest …” So does that mean that prior to this, you haven’t been completely honest?

  • Thomas Silk says:

    Whats with the Bigfoot image on the display, on dashboard , I believe ?

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