As most people know, Domino’s Pizza is trying to tackle the criticism that they have been receiving on their “core product” with a new ad campaign. In this ad campaign they show you footage of a focus group they conducted in which (it seems) the only feedback on their pizza was negative. Anyone wonder how they’ve managed to stay in business all these years when people think of their pizza crust as “cardboard” and their pizza sauce as “ketchup”? (Sidenote: I think my little niece actually created that concoction as her “pretend pizza” when I was babysitting her once.) But anyways, I was explaining to my fiancé one night as the ad was being aired that Domino’s was kind of sending out a double message. Yea, they’ve improved their pizza because of the bad feedback– that’s great! But they’re also saying that their long time customers were completely void of any real sense or good taste in choosing a pizza. Ouch! A few days later, I was pleased to see that Stephen Colbert shared the same sentiments. He said it perfectly actually. Click below to see the segment.
