CreatoBlog

I feel guilty I “forgot” I loved this ad, and that my son actually commented on it, but it’s worth sharing here. Aside from the utter simplicity of the words at the end, check this out: the Stanley Cup slowly gets “lifted” into position until it is securely overhead in the victory position. Note also the passage of time for the 1940’s ? til modern day. I just got done watching this 5 more times…ahh, nice.

The Hollywood studios have become masters of successful marketing. Even in a bad economic environment, they create extensive campaigns that reach prospective customers in almost every facet of their lives. (And most importantly, they get those people into the theater.) By looking at what those studios do that works, you can find marketing lessons to apply when you want to turn your product or service into a blockbuster.

One great current example is the marketing campaign for the new film Star Trek.¹ Producer J.J. Abrams² and the Paramount marketing team have put together an extensive, integrated campaign which is already generating awareness of – and excitement about – the upcoming film. (more…)

1. Yes, there is another Star Trek film coming out. This one, however, is considered something of a “reboot” with the roles having been recast with younger actors and the overall look updated for today’s audiences. [↩]
2. Abrams is also behind the TV hits Lost and Alias, as well as such recent films as Transformers, Cloverfield and Mission Impossible III. [↩]