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If you haven’t seen it already you should check out the new hit “Rap Chop” remix video on YouTube.

Vince, the creator of the Sham Wow also made a product called the Slap Chop and advertised it on TV.  Steve Porter, a well-known DJ, chopped up the audio and video from the commercial and made his own song. The catchy “Rap Chop” video soared to over 1,000,000 views in the first week and is now working it’s way to 3,000,000. With a YouTube rating of five stars and almost 30,000 rates.

DJ Steve Porter made a tour stop at Milwaukee’s [Three] Lounge on the 6^th. The crowd was full of energy as this was one of the biggest names performing at [Three]. Vince’s face was included with some of the interactive video projections, along with an occasional line or two from the famous remix. Unfortunately the full version was never played. Oh well…next stop for Steve, London.

The Hollywood studios have become masters of successful marketing. Even in a bad economic environment, they create extensive campaigns that reach prospective customers in almost every facet of their lives. (And most importantly, they get those people into the theater.) By looking at what those studios do that works, you can find marketing lessons to apply when you want to turn your product or service into a blockbuster.

One great current example is the marketing campaign for the new film Star Trek.¹ Producer J.J. Abrams² and the Paramount marketing team have put together an extensive, integrated campaign which is already generating awareness of – and excitement about – the upcoming film. (more…)

1. Yes, there is another Star Trek film coming out. This one, however, is considered something of a “reboot” with the roles having been recast with younger actors and the overall look updated for today’s audiences. [↩]
2. Abrams is also behind the TV hits Lost and Alias, as well as such recent films as Transformers, Cloverfield and Mission Impossible III. [↩]