Miler-Coors announced today that it has purchased time and will run a 1-second ad during Super Bowl XLIII on February 1. Yes, that’s not a typo — the commercial for Miller High Life will be just one single second in length.
A supporting website is already live and informs visitors:
“Paying $3 million for a 30-second commercial makes about as much sense as putting sauerkraut on a donut. Actually, even that makes more sense. We’d rather have our message short and to the point, if it means delivering more honest beer at a tasty price.”
